What’s Next DC isn’t your average conference. In fact, it’s not even your average unconference. Now in its third year, What’s Next DC brings together speakers who are boots-on-the ground pros from areas across the country working in the field of communications. With panel topics like “Competing in the Instant Era”, “Facebook and the Power of Mobile”, and “Stop Drowning in Data”, it was clear that the topic of “digital” was the common theme among the presenters.
What’s Next Organizer and Host, Tod Plotkin, talks about this year’s What’s Next Conference and the changes from years past:
Zac
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A career strategist, coach and speaker, Nicolette Pizzitola is the founder of Compass Point Associates, a coaching and consulting firm providing services ranging from career management for individuals, executives and entrepreneurs, to talent management initiatives and leadership coaching within organizations.
An expert in career and talent management, Nicolette is dedicated to teaching individuals to define their success, shape their professional identities, and manage their career.
In addition to speaking at TEDxAdamsMorganWomen in 2012, Nicolette is a frequent speaker at academic institutions, corporations and associations. She has taught career management strategies at The George Washington University
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Few people understand why Korean pop star PSY’s Gangnam Style video has taken off in the US. Fewer still know the meaning behind the song that has become an international sensation with 100 million views on YouTube.
Popular for its ridiculous dancing, which PSY describes as “Dress classy, dance cheesy,” the video also provides commentary on economic inequality in Korea.
Power, privilege, and money all lie in the heart of one district in Korea: Gangnam. Forty percent of Seoul’s registered assets were concentrated in the district. To properly understand its power, imagine combining Wall Street, Silicon Valley and
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We love our fans. Without them our Facebook pages, YouTube channels, Twitter feeds, Pinterest boards, the entirety of our social media outreach would be worthless. Though you’ve probably never met them, your fans can make your day with a witty post, words of encouragement, or a terrific review of your organization.
So how do we recognize the vital force our online fans bring to our organization? One great way is to move your fans into your real-life workspaces.
Mashable thanked their 800,000 fans by creating a real-life Facebook wall. Thousands of photos of their fans adorn the walls of
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http://www.youtube.com/watch?v=AoT13m8-Kxo&feature=youtu.be
Troy, Michigan couldn’t afford to sustain its library, so it scheduled a vote for a tax increase. A strong anti-tax group waged a dominating campaign against it. To combat this campaign a group posed as a political group, posted signs around town that said, “Vote to close Troy library Aug 2, book burning party Aug 5.” A facebook page, twitter page and Foursquare location was created, want ads, flyers and more where posted to drive engagement. The campaign became international news as outcry over the idea of burning the library’s books drowned out the opposition and galvanized support
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Skillshare thinks everyone has something to teach and things to learn. Skillshare’s platform is a community marketplace where you can find online or in-person classes to take or post your own course. For example in Washington, DC you can take a class on writing an RFP for $25 dollars or take a crash course in CSS for $100. Courses range from arts and crafts to technology. This is a great way for individuals or companies to show their expertise and gain new clients.
Would you be interested in learning from community members in your field? Do you have something
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Groupon emailed a select group of the company’s “best customers” with an exclusive invitation for Groupon VIP access. The testing period will last three months. After its release the Groupon VIP program will cost $30 per year. VIP in the daily deals world guarantees early access to deals, first dibs on reservations, access to closed or sold-out deals, and swap-in deals for Groupon Bucks even after a package has expired
LivingSocial, the number two competitor in the daily deals industry, is testing a similar premium product called LivingSocial Plus. The plan costs $20 a month. If you are a
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Social media, mobile technology, and word-of-mouth marketing have been serious game changers. People today are getting their news online. We’re watching TV on mobile devices and subscribing to magazine on tablets.
This lends to three points:
• Traditional advertising is dead.
• Content marketing is the new traditional advertising.
• Content is King.
Great content is a powerful marketing tool. Why? It can build community and tell a story about your organization, your company’s mission or your individual brand.
According to Entrepreneur.com, a HiveFire survey discovered that print, TV and radio advertising is
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