With any cause or campaign, it’s often daunting and difficult to dive into a Twitter conversation. You’re supposed to listen first, right? What are popular hashtags? Where do you find the online influencers? Are there conferences or Twitter chats you should be following?
If you’re asking all of the right questions, but still throwing spaghetti against your Twitter wall, know that you are not alone.
Without certain powerful and expensive analytical tools already in our online bookmarks, non-profits, advocacy groups, small businesses, and more are at a loss for how to quickly understand specific