More and more people are watching TV along with their tablets, phones and laptops. According to data from Nielsen, 40% of owners of tablets and Smartphones in the U.S. use their devices while watching TV on a daily basis. In fact, only 12% of tablet owners and 13% of Smartphone owners say they have never used those devices while watching TV.
What are we doing on those devices? Many are checking email during programs and commercial breaks, but a whopping 42% are visiting social networking sites — a trend that is greater among women — and nearly a third
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Times Magazine is learning the power of a single powerful image. Times recently featured a young mother breastfeeding her 3 year old son. This shocking image and subsequent story has been highlighted on various websites, created follow up stories and parodies. Not only did this cover become Times’ best selling issue of the year, it was mentioned over 50,000 times on Twitter, spiking their twitter following and increasing their “likes” on Facebook.
As a brand, how can you use the power of image to generate more viewers and more social media followers?
Narrative Science’s mantra: “We Transform Data into Stories and Insights.” It sounds simple enough. But many writers are questioning the ethics behind the intentions of a company that trains computers to write news stores. It comes down to this, can algorithms become better at telling stories than journalists and should we even let them try?
The Wired article had this perspective on the company:
Had Narrative Science — a company that trains computers to write news stories—created this piece, it probably would not mention that the company’s Chicago headquarters lie only a long baseball toss from the Tribune newspaper
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Karen went out to dinner. Joe has a case of the Mondays. Sue became an organ donor in 2004?! What? Facebook is now promoting on their timeline feature when users became organ donors. This is important for many reasons. Though you might have checked that you wanted to be an organ donor on your license, perhaps you forgot to tell your family. This will be a way to share with the important people in your life your choice. Though this will not have the same legal standing if you haven’t signed up to be an organ donor (which you
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Major retailers such as Best Buy, Gap Inc. and Starbucks are all lining up to team up with Wrapp, a brand new social gifting service. A Swedish company made up of former executives from Spotify and Groupon, Wrapp is an app that allows Facebook friends to buy each other gift cards from participating retailers. Commonly valued at $5 to $15, the gift cards can be bought individually or in a group. Retailers are betting that the app will lure customers into their stores and once inside, they will end up spending more than the gift card’s value.
Hjalmar Winbladh,
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