How Can You Change Opinions By Changing Your Approach

http://www.youtube.com/watch?v=AoT13m8-Kxo&feature=youtu.be

Troy, Michigan couldn’t afford to sustain its library, so it scheduled a vote for a tax increase. A strong anti-tax group waged a dominating campaign against it. To combat this campaign a group posed as a political group, posted signs around town that said, “Vote to close Troy library Aug 2, book burning party Aug 5.” A facebook page, twitter page and Foursquare location was created, want ads, flyers and more where posted to drive engagement. The campaign became international news as outcry over the idea of burning the library’s books drowned out the opposition and galvanized support for the library – which won by a landslide.

How can you look at issues at your community in a different way to gather support?  How can you use technology to gain traction?

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