How Can You Change Opinions By Changing Your Approach

Troy, Michigan couldn’t afford to sustain its library, so it scheduled a vote for a tax increase. A strong anti-tax group waged a dominating campaign against it. To combat this campaign a group posed as a political group, posted signs around town that said, “Vote to close Troy library Aug 2, book burning party Aug 5.” A facebook page, twitter page and Foursquare location was created, want ads, flyers and more where posted to drive engagement. The campaign became international news as outcry over the idea of burning the library’s books drowned out the opposition and galvanized support for …read more

Do You Have Something to Teach?

Skillshare thinks everyone has something to teach and things to learn. Skillshare’s platform is a community marketplace where you can find online or in-person classes to take or post your own course. For example in Washington, DC you can take a class on writing an RFP for $25 dollars or take a crash course in CSS for $100. Courses range from arts and crafts to technology. This is a great way for individuals or companies to show their expertise and gain new clients.

Would you be interested in learning from community members in your field? Do you have something you …read more

Online Deals Get the VIP Treatment

Groupon emailed a select group of the company’s “best customers” with an exclusive invitation for Groupon VIP access. The testing period will last three months. After its release the Groupon VIP program will cost $30 per year. VIP in the daily deals world guarantees early access to deals, first dibs on reservations, access to closed or sold-out deals, and swap-in deals for Groupon Bucks even after a package has expired

LivingSocial, the number two competitor in the daily deals industry, is testing a similar premium product called LivingSocial Plus. The plan costs $20 a month. If you are a LivingSocial …read more

Content is King

Social media, mobile technology, and word-of-mouth marketing have been serious game changers. People today are getting their news online. We’re watching TV on mobile devices and subscribing to magazine on tablets.

This lends to three points:

• Traditional advertising is dead.

• Content marketing is the new traditional advertising.

• Content is King.

Great content is a powerful marketing tool. Why? It can build community and tell a story about your organization, your company’s mission or your individual brand.

According to, a HiveFire survey discovered that print, TV and radio advertising is being …read more