Content is King

Social media, mobile technology, and word-of-mouth marketing have been serious game changers. People today are getting their news online. We’re watching TV on mobile devices and subscribing to magazine on tablets.

This lends to three points:

• Traditional advertising is dead.

• Content marketing is the new traditional advertising.

• Content is King.

Great content is a powerful marketing tool. Why?  It can build community and tell a story about your organization, your company’s mission or your individual brand.

According to Entrepreneur.com, a HiveFire survey discovered that print, TV and radio advertising is being replaced with non-traditional means of content marketing.  What is content marketing?

The Content Marketing Institute reports:

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty

Blog posts, social media sites, videos and photos are used to generate leads, enhance brand’s visibility, and put a company’s expertise on display.  But your blog, Facebook page and Tweets are just means to get a message out.  The real value is in the content that you share.

What content do you have to share that will help drive business to your company or advance your organizations mission?

Posted by: Danielle Ricks
Social Media Specialist
Campaign Constultation, Inc.

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