Twitter Lust: How the Desire for a Bigger Following Leads Us to Do Cringe Worthy Things

We love the responses we got when we asked friends and colleagues to write about what they consider to be the 7 Deadly Sins of Facebook Admins. Now we’re at it again, helping you avoid cringe worthy Twitter faux pas with our seven part series on the 7 Deadly Sins of Twitter Admins. I’m kicking this series off with our first sin, lust, and the terrible things our desire for more followers drives us to do.

In my work there is no suggestion that sends shivers up my spine than “we should look into buying Twitter followers.” On some level …read more

Moving to a Landmark Near You

We love our fans. Without them our Facebook pages, YouTube channels, Twitter feeds, Pinterest boards, the entirety of our social media outreach would be worthless. Though you’ve probably never met them, your fans can make your day with a witty post, words of encouragement, or a terrific review of your organization.

So how do we recognize the vital force our online fans bring to our organization? One great way is to move your fans into your real-life workspaces.

Mashable thanked their 800,000 fans by creating a real-life Facebook wall. Thousands of photos of their fans adorn the walls of their …read more