How to Engage Your Facebook Audience with Contests

I learned this week about the challenging world of Facebook contest/promotion guidelines. As an administer on your Facebook page, I recommend you checking out their guidelines in full. Many people see being an administrator of a page as no different then managing their personal page, but there are many rules that you should be aware of to keep your organization’s page on the up and up. I’m sure we’ve all seen “like this post to win a prize” from your local radio station or pizza place. Little do they know that they are in direct violation of Facebook’s guidelines. You …read more

Friday Round Up: Outstanding Marketing Programs

Pinterest featue in Metro – 27th February 2012 (Photo credit: Great British Chefs)

After hearing the great tips from Geoff Livingston, it’s time to dive right in and see what you can do to market your organization creatively. Below are some resources that will help you visually market your organization.

Everyone loves an infograph. Create one with your impact data and share it with your networks on Facebook, Twitter, Pinterest, Company blog, and even go old school, if you have a company newsletter, stick it in there! Do you work with smart, creative people? Videotape them (make sure they …read more

Friday Roundup: All about the Hashtag

After learning about how the Healthcare Hashtag Project efficiently tracks important hashtags and twitter chats related to health, it’s time to start thinking about what you can do with Twitter for your organization in your specific field. But first it’s helpful to learn about what others are doing with hashtags, and what’s best for your organization.

Things to do using Hashtags:

5 Ways Businesses Should Use Hashtags. See how hashtags created successful marketing campaigns.

Things to avoid when using hashtags:

Five Twitter Hashtag PR Disasters Social Good Tips: Remember, you don’t have to reinvent the wheel, look here for social …read more

Friday Roundup: Facebook Insights

Excited to learn more about your Facebook Dashboard? Below are a few resources that you can add to your growing arsenal of information.

Glossary of Facebook Insight terminology. Infographic of the relationship between the numbers of users and actions recorded. Check out Facebook’s new search feature. Come back next week and learn how you can use it to find organizations working on causes you care about or see what causes your friends are interested. Stephanie Grocott Project Specialist Campaign Consultation, Inc. …read more