Tips of The Trade – Nicolette Pizzitola Gives Us Expert Insights




A career strategist, coach and speaker, Nicolette Pizzitola is the founder of Compass Point Associates, a coaching and consulting firm providing services ranging from career management for individuals, executives and entrepreneurs, to talent management initiatives and leadership coaching within organizations.

An expert in career and talent management, Nicolette is dedicated to teaching individuals to define their success, shape their professional identities, and manage their career.

In addition to speaking at TEDxAdamsMorganWomen in 2012, Nicolette is a frequent speaker at academic institutions, corporations and associations. She has taught career management strategies at The George Washington University School …read more

Tips of The Trade – Glennettte Clark Shares Her Insights

Glennette Clark is a designer, communicator, and connector with more than 15 years experience in the web design and production. She is the chair of DC Web Women’s Girls Rock On the Web and the producer of UXCamp DC and MobileUXCamp DC. Just what is UX? The Grio recently featured Clark in a roundup of the top African Americans in technology to be on the lookout for in 2013 and explains it this way, “UX is a growing buzz-word in the tech game.” It stands for “User Experience” and highlights the human interaction with computer systems to create meaningful, …read more

Google Glass to bring the quirk?

We recently wrote a post on how to bring quirk to your social media and on this week’s wrap up we reached out to some social media experts and novices on how they would use Google Glass to personalize (and add quirk, of course) to the work they do on the web.

But first here’s a little background on Google glass. They are glasses that you wear (imagine the terminator glasses) and they do the following via voice commands:

Takes pictures Takes videos Searches the web Share what you see live via the web Give directions

Here are some responses …read more

Friday Round Up: Outstanding Marketing Programs

Pinterest featue in Metro – 27th February 2012 (Photo credit: Great British Chefs)

After hearing the great tips from Geoff Livingston, it’s time to dive right in and see what you can do to market your organization creatively. Below are some resources that will help you visually market your organization.

Everyone loves an infograph. Create one with your impact data and share it with your networks on Facebook, Twitter, Pinterest, Company blog, and even go old school, if you have a company newsletter, stick it in there! Do you work with smart, creative people? Videotape them (make sure they …read more

Tips of Trade – Geoff Livingston Shares His Best Practices

TipsoftheTrade (2)

Welcome to our first edition of Tips of The Trade. In this feature, we aspire to bring you interesting, innovative, experts in the field of digital marketing, social media and tech to share with you their best practices and winning ideas.

Meet Geoff Livingston! Geoff is an author, public speaker and strategist who helps companies and nonprofits develop outstanding marketing programs. He brings people together, virtually and physically for business and change. A former journalist, Geoff continues to write, and has authored three books. Most recently he co-authored Marketing in the Round, and wrote the social media primer Welcome …read more

Friday Roundup: All about the Hashtag

After learning about how the Healthcare Hashtag Project efficiently tracks important hashtags and twitter chats related to health, it’s time to start thinking about what you can do with Twitter for your organization in your specific field. But first it’s helpful to learn about what others are doing with hashtags, and what’s best for your organization.

Things to do using Hashtags:

5 Ways Businesses Should Use Hashtags. See how hashtags created successful marketing campaigns.

Things to avoid when using hashtags:

Five Twitter Hashtag PR Disasters Social Good Tips: Remember, you don’t have to reinvent the wheel, look here for social …read more

Friday Roundup: The Power of Images

Images have always been powerful ways to tell a story. With the rise of photo driven social networks like Pinterest and Instagram photos have become a social media force to reckon with. A A few good visuals can enhance your social media efforts and we’ve got resources to help you develop them.

1) Read about the Rise of Visual Social Media

2) Get tips on how to Charm Donors with Alluring Visual

3) Visually display data by finding and making infographics on

4) Watch a Ted talk on how photos have changed the world

5) See how images …read more

Friday Roundup: Facebook Insights

Excited to learn more about your Facebook Dashboard? Below are a few resources that you can add to your growing arsenal of information.

Glossary of Facebook Insight terminology. Infographic of the relationship between the numbers of users and actions recorded. Check out Facebook’s new search feature. Come back next week and learn how you can use it to find organizations working on causes you care about or see what causes your friends are interested. Stephanie Grocott Project Specialist Campaign Consultation, Inc. …read more

Understanding Facebook Insights

If you’re a Facebook page administrator you’ve probably seen Facebook Insights but do you actually use them? In our Insight Kung Fu series we’ll help you go from a Facebook grasshopper to an analytics master in three parts:

White Belt: Understanding Your Dashboard Green Belt: Diving Into Data Black Belt: Putting Your Insights to Work Facebook Insights White Belt : Understanding Your Dashboard

Today we’re starting easy. When you go to Facebook Insights you will get to this front screen:

Here you can get basic information about your overall page.

Total Likes: The …read more

How Do You Use Social Media During National Emergencies?

(Infographic credit: American Red Cross)

As Hurricane Sandy or otherwise known as Frankenstorm fast approaches, it is important to make sure you have all the tools necessary to prepare yourself. This includes extra water, food, batteries, and social media? The American Red Cross has surveyed over 2,000 respondents and found that nearly half of the general population use social networks and one in five have experienced an emergency or newsworthy event and posted it online. So in the wake of the storm, please be sure to charge up your phone and use it sparingly.

Stay connected to …read more