The Second TV Screen

More and more people are watching TV along with their tablets, phones and laptops. According to data from Nielsen, 40% of owners of tablets and Smartphones in the U.S. use their devices while watching TV on a daily basis. In fact, only 12% of tablet owners and 13% of Smartphone owners say they have never used those devices while watching TV.

What are we doing on those devices? Many are checking email during programs and commercial breaks, but a whopping 42% are visiting social networking sites — a trend that is greater among women — and nearly a third are …read more