The Second TV Screen

More and more people are watching TV along with their tablets, phones and laptops.  According to data from Nielsen, 40% of owners of tablets and Smartphones in the U.S. use their devices while watching TV on a daily basis.  In fact, only 12% of tablet owners and 13% of Smartphone owners say they have never used those devices while watching TV.

What are we doing on those devices? Many are checking email during programs and commercial breaks, but a whopping 42% are visiting social networking sites — a trend that is greater among women — and nearly a third are checking sports scores or looking up information related to the TV program they’re watching.  This is making apps like GetGlue, IntoNow and Miso very popular among TV viewers.  They each boast that with their online reviews and comments, TV watching has gotten more social and more fun.

What do you think about the second screen?

 

Posted by: Danielle Ricks
Social Media Specialist
Campaign Constultation, Inc.

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