The Seven Deadly Sins of Facebook Page Admins

7 deadly banner 2

The Seven Deadly sins are the classification of objectionable vices, meant to educate humanity against its own tendency to sin.

Unfortunately, the pure truth and wisdom that we should draw from these simple vices is often absent in the management decisions we make when it comes to social media … until now.

Behold the power of the Seven Deadly Sins of Facebook Administration, straight from some expert Facebook page administrators into your Social Media Conscience:

Wrath

wrath Avoid: Engaging ragers imposing their wrath on your page. You know, the folks from the Internet who comment and vent openly about unrelated topics on forums and social networks. Ragers generally want to vent regardless of how politely you comment in response as a page admin, so remember that any dialogue with a rager will likely be counter-productive.
Emily Springer - Senior Consultant - Booz Allen Hamilton

Emily Springer – Senior Consultant – Booz Allen Hamilton

Instead: Take action in accordance with your comment policy. If the person is being negative, but is not violating your comment policy, consider leaving the comment alone and monitoring only. If your comment policy says ‘racist, sexist or explicit comments are prohibited and such posts may be subject for removal’ — and this description matches your rager’s commentary — consider removing the comment. Don’t have a comment policy? Seek legal advice to write one ASAP to protect you from the wrath of ragers!

Greed

Greed Avoid: Stealing another social media poster’s thoughts or comments on a particular link or article.

Stephanie Grocott – Project Specialist – Campaign Consultation

Instead: Sure, when you read that article you might have thought of the same thing, but instead take the news article or trending report and put your own spin on it.  How will this  impact your life or work?  Do you have any tips or advice to give that would help the reader who is coming to you as the expert? Remember, it’s not funny (and you may lose some fans) if the joke was told before.

Gluttony

Gluttony
Avoid: Over-posting the exact same thing about any one topic, event, or idea. Over-sharing the same content is annoying and will work against you in the long-run. Do it enough, and your followers might just delete you from their news feed.
Lisa Strauss - Development Director - Tides Foundation

Lisa Strauss – Development Director – Tides Foundation

Instead: Be creative, find exciting ways to spin the same concept with different types of media i.e. pictures, videos, interactive questions, memes, etc. It’s all about the content (but not too much of it). For example, here are 3 different ways to promote eating beets:

Lust

lust Avoid: Lusting after something you’re not. I can’t tell you how many times people have said “We want to have 10,000 followers like our competitor” or “We want a Facebook page like Coca-Cola.” It’s always good to look at examples but spend a little less time drooling at other people’s pages and focus on creating something that is going to make your page the next big thing.

Robyn Stegman – Project Specialist – Campaign Consultation

Instead: Make people lust after you. Get in touch with your creative and quirky self and focus on what makes you unique. Then, showcase your desirables with photos, witty posts, and videos. If you make your content compelling, folks will come running like 60s school girls at a Beatles concert.

Pride

pride Avoid:Being too proud to post other people’s stuff (and attributing it to them) or too pleased with your own to check out what’s out there.
Hasdai Westbrook - Partner - Changing Media

Hasdai Westbrook – Partner – Changing Media

Instead: Don’t be afraid to fail. As they say “Pride goeth before the fall.” Celebrate with a “Pride Fall,” laugh at your failures front in center like a hilarious America’s Funniest Home Videos submission. Embrace your failure out in the open; it drives innovation. How many also-rans have died out in the tech world while the Googles and Apples went on to scale a revolution? Or how many neat ideas didn’t work out as stand-alone ventures but were instrumental once acquired and integrated? Do a big fail of the year award or feature and make a success of failure.

Sloth

sloth Avoid: posting a link or re-sharing a link without adding any commentary to it. It’s lazy. I want to know what your organization thinks about the link and why I should take the time to read it. If I just wanted the link, I’d Google it.
Jasmine Touton - Project Specialist - Campaign Consultation

Jasmine Touton – Project Specialist – Campaign Consultation

Instead: Post cute pictures of a sloth and ask your fans to name the sloth as part of a contest (he will be the new mascot of your page.) Obviously, any cute animal works here.

Envy

Envy
Avoid: The shiny object syndrome. You see another brand execute an awesome campaign on social and you want to do exactly as they do – and of course expect the same level of success.
Katie Lancos - Creative Strategist - iStrategyLabs

Katie Lancos – Creative Strategist – iStrategyLabs

Instead: Figure out why it worked and how it can be best tailored to your specific brand. Just because one of your competitors tried something and saw it work, that doesn’t mean you should jump on the bandwagon before doing your homework.

Comments are closed.