The Seven Deadly sins are the classification of objectionable vices, meant to educate humanity against its own tendency to sin.
Unfortunately, the pure truth and wisdom that we should draw from these simple vices is often absent in the management decisions we make when it comes to social media … until now.
Behold the power of the Seven Deadly Sins of Facebook Administration, straight from some expert Facebook page administrators into your Social Media Conscience:
|Avoid: Engaging ragers imposing their wrath on your page. You know, the folks from the Internet who comment and vent openly about unrelated topics on forums and social networks. Ragers generally want to vent regardless of how politely you comment in response as a page admin, so remember that any dialogue with a rager will likely be counter-productive.|
|Instead: Take action in accordance with your comment policy. If the person is being negative, but is not violating your comment policy, consider leaving the comment alone and monitoring only. If your comment policy says ‘racist, sexist or explicit comments are prohibited and such posts may be subject for removal’ — and this description matches your rager’s commentary — consider removing the comment. Don’t have a comment policy? Seek legal advice to write one ASAP to protect you from the wrath of ragers!|
Avoid: Over-posting the exact same thing about any one topic, event, or idea. Over-sharing the same content is annoying and will work against you in the long-run. Do it enough, and your followers might just delete you from their news feed.
|Instead: Be creative, find exciting ways to spin the same concept with different types of media i.e. pictures, videos, interactive questions, memes, etc. It’s all about the content (but not too much of it). For example, here are 3 different ways to promote eating beets: