What Makes Your Pin Perfect?

What makes a GREAT Pinterest image?

I asked a group this question as part of a social media training I gave this week.

Before they could answer, I showed them what data says: Wired Magazine and others recently published the results of year-long “Perfect Pin” data gathering from Philadelphia start-up, Curalate, who correlated information about how often pins are shared, liked, or commented upon with characteristics of a pin and came up with a half dozen answers about what is GREAT.

Here they are:

  • No Human Faces
  • Little Background (main subject takes up more of the background)
  • Lots of Reds
  • Multiple Dominant Colors
  • Moderate Light and Color (nothing too saturated, or too dull)
  • Portrait Style (as opposed to a horizontal orientation)

Here’s what the study says is the perfect pin according to these factors (it’s been pinned over 300,000 times)

Source: PaulaDeen.com This picture is attached to Paula Deen’s recipe for cucumber, tomato, and onion salad

Source: PaulaDeen.com This picture is attached to Paula Deen’s recipe for cucumber, tomato, and onion salad

While this easy-to-digest formula seems too good to be true, a commenter on the Wired article noted something data too often forgets: this is simply a good picture taken by a photographer who knows his stuff (and depth of field, the rule of thirds, etc…) Multiple commenters also noted that this is a well-known brand. OF COURSE it has over 300,000 views.

So I’m putting the question out to our followers, since data doesn’t capture it all. What makes a Pinterest Pin perfect? Who pins stellar pins? Personally, I think Planet Fitness has the right idea.

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