What motivates people to share?

Times Magazine is learning the power of a single powerful  image.  Times recently featured a young mother breastfeeding her 3 year old son.  This shocking image and subsequent story has been highlighted on various websites, created follow up stories and parodies.   Not only did this cover become Times’ best selling issue of the year, it was mentioned over 50,000 times on Twitter, spiking their twitter following and increasing their “likes” on Facebook.

As a brand, how can you use the power of image to generate more viewers and more social media followers?





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